TREVOR HOROWAEWAE MAXWELL CNZM
Ngāti Rangiwewehi
Representing the interests of Māori performing arts, Trevor Maxwell is a founding settlor and original board member of Toi Māori Aotearoa, having served the organisation continuously since 1996.
Working under the leadership of founding Chair Hirini Moko Mead, Trevor was Deputy to Waana Davis from 2002 until her passing in 2019, after which he was elected to that position. Trevor has also supported all three General Managers of Toi Māori Aotearoa, Eric Tamepo, Garry Nicholas and Tamahou Temara. A skilled and experienced diplomat, Trevor travels widely—nationally and internationally, to support and promote Māori artists and art forms.
Well-qualified for the role of Trustee and Chair, Trevor is a long-standing Rotorua Lakes Councillor, first elected in 1977 and serving as Deputy Mayor from 2002-2013. Chair of Te Arawa Kapa Haka and Opera in the Pā committees, Trevor is also former Kaupapa Māori Director for Tourism New Zealand and a life member of Te Matatini.
In October 2022, Trevor made history when he was re-elected as a Rotorua Lakes district councillor, becoming the longest-serving elected representative in New Zealand, and on 31 December 2022, Trevor was made a companion of the New Zealand Order of Merit (CNZM) for services to Māori and local government.
As an advocate for Toi Māori Aotearoa across government and through our national and international networks, Trevor ensures Toi Māori Aotearoa is recognised across iwi Māori and the arts and cultural sector.
Trevor Horowaewae Maxwell (CNZM) is one of the finest Te Arawa, renowned for his leadership and 42 years of dedicated mahi to the maintenance and advancement of kapa haka and Māori culture. He descends from Ngāti Rangiwewehi, born on and raised in the village of Awahou, surrounded by his whānau and marae. Married to his late wife Atareta Maxwell (nee Morrison), together they raised their son Inia and daughter Kahurangi.
Trevor’s upbringing was embedded in kapa haka from a young age. Learning waiata and haka every week with his siblings, sitting among his elders to learn and retain the skills and knowledge to proudly express their Māori culture through haka and waiata. At an early age, Trevor learned the effort and commitment that amounts to being in kapa haka, he worked his way up of his whānau kapa haka, starting as the Rangiwewehi midgets, to the Rangiwewehi juniors through to Rangiwewehi seniors and now currently standing with Ngā Rangiwewehi Pakeke kapa haka. Noticing that kapa haka open doors to opportunities, Trevor was fortunate to be part of the New Zealand Theatre Trust group on a 3-and-a-half-month tour around the world in 1970, visiting Russia, Europe, Hungary, Greece, Ukraine and many more places, promoting and performing kapa haka. Returned and equipped with the necessary skills, Trevor, and his late wife Atareta Maxwell were inspired to take forward a new way on the kapa haka stage, introducing creativity and choreography. Together they led and tutored kapa haka group Ngāti Rangiwewehi for 35 years, leading their group to two national kapa haka titles in 1983 and 1996. He also won the prestigious title of best male leader in 1973. The world of kapa haka was and continues to be Trevor’s wonderland, it is his lifelong passion and a way of life that Trevor loves to share with the world.
Before Trevor started his career in the Rotorua council sector, Trevor was hosting his own radio show every Sunday. It all changed in 1977 when the late Sir Peter Tapsell approached Trevor an hour before the election’s deadline, dumped the nomination form in front of him and told Trevor to sign. Trevor was quite hesitant to sign the form because he had no knowledge of the council operations, but the late Sir Peter Tapsell did not take no for an answer. The unexpected nomination’s outcome led Trevor to be successfully elected in the council in 1977 and steered him to become the longest serving elected member in New Zealand, having served 48 years of service to local government, and still climbing.
In the mist of sitting on the council, Trevor’s advocacy and contribution for Māori extends outside of the meeting rooms. Trevor has been appointed Chair and Deputy Chair of Te Arawa Kapa Haka Charitable Trust since 1990. He was the Kaupapa Māori Director of Tourism New Zealand for 8 years from 2008. Trevor also has been a New Zealand Community Trust Board member since 2012 and has served as the Cultural Ambassador for Rotorua since 2013. He was a member of the New Zealand Māori Arts and Crafts Board, Chair of Opera in the Pā and a board member of Waiāriki Institute of Technology for 10 years. In 2018, Trevor was the Co-Chair of Te Arawa/Ngāti Whakaue committee who helped organise the visit for the Duke and Duchess of Sussex, Prince Harry, and Meghan Markle, to Te Papaiouru Marae. Trevor is also a life member of Te Matatini.
In 1996, Trevor was a founding settlor and original trustee member of Toi Māori Aotearoa. Established to represent the interests of a national network of Māori artists and operates at a local, national and international level to advance the development of Māori art. Trevor plays a crucial role in representing Toi Māori Aotearoa in New Zealand and abroad. He has taken part in many international missions, most notably, Māori Art Meets America 2005, a pan-Māori art form presentation in San Francisco, the success of which was acknowledged with a public day proclamation by Gavin Newson, Mayor of the city at the time and currently Governor of California, and the hand-over of Te Hono ki Aotearoa in 2010, the waka taua entrusted to the people of the Netherlands and used to promote Māori art throughout Europe. Trevor also provides political nous to advance Toi Māori Aotearoa interests at the highest levels of government, strengthen connections made with each project and broker new relationships leading to other opportunities for Māori art development.
Trevor has been complimented strongly on his outstanding commitment to Māori and local government, dedicating his life to whānau, hapū and iwi, contributing at grassroots level as well as continuing to contribute at a high level around the council table. In 2002, Trevor was recognised as a Member of New Zealand Order of Merit for his contribution to Māori culture, art, and local government. In 2018, Nanaia Mahuta (Minister of Local Government) presented Trevor with the Excellence Award for Outstanding Contribution to Local Government. In 2019, Trevor was the recipient of the Keepers of Tradition Award for his lifelong commitment to kapa haka and his contribution to te ao Māori and Māori tourism. In 2021, Trevor was awarded Ngā Taonga Toi a Te Waka Toi – Te Tohu Whakamanwa o Te Matatini for outstanding contribution to kapa haka. In 2023, Trevor was made Companion of the New Zealand Order of Merit in recognition of his contributions to society.
Trevor Maxwell plays a pivotal role in the growth of promoting kapa haka and Māori culture. The future of kapa haka is represented by many individuals he has influenced, encouraged, and nurtured. As a trusted man of the people, a gentle and persuasive leader, a sophisticated politician and a global ambassador for Māori art, Toi Māori Aotearoa is honored to have Trevor inexhaustible optimism, energy and passion for Māori art and culture.
Works Cited:
Creative New Zealand. (2022). Trevor Maxwell – Te Waka Toi Awards 2021. Youtube. Trevor Maxwell – Te Waka Toi Awards 2021 (youtube.com)
Kahumako, R. (2023). Te Matatini: The Koro of Kapa Haka talks abbout his lifelong love affair with song and dance. New Zealand Herald. www.nzherald.co.nz/the-koro-of-kapa-haka
New Zealand Herald. (2023). Long-time Māori councillor Trevor Maxwell receives his tohu from Dame Cindy. New Zealand Herald. www.nzherald.co.nz/Long-time-Māori-councillor-Trevor-Maxwell
Radio New Zealand. (2019). Kapa Haka, a life’s passion: Trevor Maxwell. Radio New Zealand. www.rnz.co.nz/kapa-haka-a-life’s-passion
Taringa Podcast. (2023). Taringa – Ep 274 – Matatini 2023 – Ngāti Rangiwewehi with Trevor Maxwell. https://www.podbean.com/ew/pb-67vim-138bf4f